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Research Assistant in Smart Travel Behaviour

Are you an early career researcher looking for your first challenge?  Do you have a background in psychology, persuasive behaviour change or communications? Do you want to further your career in one of the UK’s leading research intensive Universities?

Working with Dr Kate Pangbourne, you will be involved with the “ADAPT fellowship: smart approaches to influencing sustainable behaviour change” which is funded by the Engineering and Physical Sciences Research Council (EPSRC).

The project’s vision is to develop more effective methods of influencing people to act voluntarily in relation to adapting to and mitigating environmental change. Focusing on the transport domain, the principal objectives are to investigate: patterns of argumentation in existing material aimed at influencing the public to change travel behaviour; whether this communication material can be improved and matched to individual preferences in relation to argument structure, content or framing, potentially by introducing evidence from digital-born Big Data; and to use these findings to create and test algorithms for use in public-facing websites or mobile apps for personalising persuasive arguments to support behaviour change.

Working primarily on the second of the above objectives, you will utilise the outcomes from the first objective to develop and test persuasive messages. Working in a small interdisciplinary team based in Leeds, and with external research collaborators and project partners, your work will provide a significant and valuable contribution to the project, which in turn supports the strategic objectives of the Institute for Transport Studies whose primary purpose is to advance the understanding of transport activity, operations and use, and to develop skills and best practice among transport professionals and decision-makers.

With a first degree or Masters in psychology, persuasive behaviour change or a closely allied discipline, you will also have a strong grounding in statistical analysis. Coding skills for programming experiments utilising common packages is desirable.

To explore the post further or for any queries you may have, please contact:

Dr Kate Pangbourne, University Academic Fellow in Smart Travel Behaviour

Tel: +44 (0)113 343 1552, email:


Location:  Leeds - Main Campus
Faculty/Service:  Faculty of Environment
School/Institute:  Institute for Transport Studies
Category:  Research
Grade:  Grade 6
Salary:  £26,052 to £31,076 p.a.
Working Time:  18.75 hours
Post Type:  Part Time
Contract Type:  Fixed Term (3 years due to external funding. Available from 1 August 2017)
Closing Date:  Sunday 28 May 2017
Interview Date:  Tuesday 27 June 2017
Reference:  ENVTR1044
Downloads:  Candidate Brief  

The closing date for this job opportunity has now passed, and applications are no longer being accepted for this position

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